Dala horses & moose
Sweden's two most classic souvenirs. Dala horses in several sizes, and moose as figurines, plush toys, on bottles and on nearly everything else.
Dala horseMoose figurinesMoose bottlesWooden crafts
Souvenirs · Kungsgatan 26
Souvenirs from Sweden and Gothenburg
Dala horses, moose, magnets, blue and yellow shirts, tote bags and mugs. Everything that fits in a suitcase, and a few things that do not.
The souvenir shop
What you bring home
Tourists, exchange students, Gothia Cup teams and locals visiting family abroad all come here for something typically Swedish to pack. The range sums up in two words: Sweden and Gothenburg.
The Dala horse and the moose cover the first, the city's name and motifs the second. In between sits roughly everything else: magnets, postcards, mugs, socks, keyrings, plush toys and shirts in child and adult sizes.
Inside the shopShirts, plush toys and caps
Range
What you will find on the shelves
Magnets, postcards & pins
Fridge magnets with Gothenburg and Sweden motifs, postcards to send home and pins for your jacket. Small things that fit in any bag.
Gothenburg magnetsSweden magnetsPostcardsPins
Sweden shirts & clothing
T-shirts with Sweden and Gothenburg prints, football shirts in blue and yellow, caps and beanies. Sizes for children and adults.
T-shirtsFootball shirtsCapsBeanies
Tote bags & mugs
Bags with Dala horses, moose and Sweden prints that last long after the trip. Mugs and water bottles with the same motifs.
Tote bagsMugsWater bottles
Plush toys & toys
Soft moose in every size, bears, Pippi Longstocking and other characters the kids get to choose themselves.
Plush moosePippi LongstockingBears
Socks, keyrings & small gifts
Socks with moose and flags, keyrings, flags and other small gifts for colleagues, host families and collectors.
SocksKeyringsFlagsSmall gifts
The magnet wall
We stopped counting
Gothenburg, Sweden, moose, viking ships, Dala horses and little red cottages. The rack stands just inside the door, and choosing takes longer than paying.
1 for 69 kr · 2 for 120 kr magnets
The price is from the shop's own handwritten sign by the rack.
Gothenburg souvenirs
The things that say Gothenburg
Many souvenir shops sell Sweden. This one also sells Gothenburg: magnets, tote bags, shirts and signs with the city's name and motifs, for anyone who wants to remember this particular city and not just the country.
The shop also sits in the very Gothenburg visitors walk around in, on the pedestrian street between the cathedral and Kungsportsplatsen. That makes it a natural last stop before the train or the flight.
The shelves
A selection from the range
Gift ideas
Who is it for?
For the host family or colleagues
Something visible and useful: a tote bag, a mug or a Dala horse for the shelf.
For the kids
A plush moose, Pippi, a Sweden t-shirt in a child's size and a bag of sweets from the candy wall.
For the collector
Magnets, pins, postcards and keyrings from both Gothenburg and Sweden.
Reviews from Google
Souvenirs, according to customers
4.6★★★★★47 reviews · Google★★★★★
Jätte trevlig personal, bäst godis i stan och ett stort sortiment på souvenirer. Rekommenderar starkt!
★★★★★
Very friendly and helpful. Great place for souvenirs.
★★★★★
Such a nice guy. Outstanding service. Will definitely visit again.
Read all reviews on Google: Google Maps. Quotes are reproduced verbatim and shown with first names only.
Guides
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Frequently asked questions
Where can I buy souvenirs in Gothenburg?
At Kungs Gotter, Kungsgatan 26, in the middle of central Gothenburg on the pedestrian street. The shop carries Swedish souvenirs and Gothenburg-themed souvenirs and is open every day: monday to Friday 8 am–8 pm, Saturday 11 am–7 pm and Sunday 11 am–6 pm.
What are the most typical Swedish souvenirs?
The Dala horse and the moose are the two classics. After that comes everything in blue and yellow: flags, t-shirts, football shirts, magnets and tote bags. Here they all sit on the same shelf.
Do you have Gothenburg-themed souvenirs?
Yes. Magnets, tote bags, shirts and signs with Göteborg and Gothenburg are in the shop, alongside the national Swedish souvenirs.
How much is a fridge magnet?
The shop's own sign by the magnet rack says one for 69 kr and two for 120 kr. Prices can change, so check the sign in the shop.
Can I order souvenirs online or have them delivered?
No, souvenirs are sold in the shop at Kungsgatan 26 only. Delivery via Wolt covers candy, chocolate, snacks and drinks.
Do you cater for Gothia Cup teams and groups?
Yes, the shop is used to teams and groups shopping together. Get in touch in advance if you are a large group and it will run more smoothly.
Take a bit of Sweden home
Souvenirs are sold in the shop only. Open every day at Kungsgatan 26.