Guides
Guides from Kungsgatan
What visitors ask us at the till every day, in one place: Swedish candy, souvenirs and Gothenburg.
Halv special and other food you only get in Gothenburg
Halv special, shrimp sandwiches, the Hagabullen and hönökaka. What to eat in Gothenburg, where to find it and the stories behind the classics.Read the guide
Fredagsmys explained: Sweden's cosy Friday of crisps, dip and candy
What is fredagsmys? The story of the word, OLW's advert song, taco Friday, crisps and dip, candy on the sofa and how to do it in a hotel room.Read the guide
Autumn break in Gothenburg: ten ideas for families in town
Gothenburg's autumn school break 2026 is week 44, 26–30 October. Ten ideas with kids: Universeum, a blue whale, seals in Slottsskogen and Liseberg.Read the guide
Why are there moose everywhere? The moose as Sweden's mascot
The moose is Sweden's largest animal, the king of the forest. How many there are, the October hunt, the yellow road sign and where to see one in Gothenburg.Read the guide
The fika match: which Swedish chocolate goes with your coffee?
Daim with espresso, Geisha with a latte and Marabou with filter coffee. Our tips for pairing Swedish chocolate with coffee and tea, plus the story of fika.Read the guide
Rainy day in Gothenburg? 10 things to do indoors
Raining in Gothenburg? Ten indoor things to do: museums free for under-20s, Universeum, market halls, fika in Haga and shopping under one roof.Read the guide
Gothenburg dialect: 20 words every visitor should know
Gôtt, la, tjôta and knô. Twenty words of Göteborgska, the Gothenburg dialect, with meanings and examples, and why locals write ô. A guide for visitors.Read the guideSwedish chocolate: 10 classics to take home
Marabou, Daim, Kexchoklad and Plopp. Ten classic Swedish chocolates, the story behind Marabou and Cloetta, and tips for getting chocolate home.Read the guide